Christian Kirk

Kirk has been simply dreadful this season. There's no way anyone can feel good about putting him into a lineup right now. He has only a 13.7% target share, a 22.2% air-yard share, 0.59 YPRR, and a 17.9% first-read share as the WR98 in fantasy. It has been wild how far he's fallen from last year's stats. If you are desperate for a flex play this week, the coverage matchup dictates that he should be utilized this week. Buffalo has the third-highest rate of two high coverage (69.5%). This year against two-high, Kirk has a 19% target share, a 40.9% air-yard share, and a 25% first-read share.

Christian Kirk had 3 targets but ended the game with -1 receiving yard on just one catch. (Target Share: 10%). Kirk did have a TD wiped off the board due to an illegal shift penalty.
I'd buy low on Kirk. We don't know how long Engram is going to miss and two bad games to open the year have tanked Kirk's value. The Jaguars offense has not played well, and a lack of Kirk probably hasn't helped. Given how the Bills look to limit big plays, this is a layup spot for Kirk to have a marquee double-digit game as Jacksonville looks to get back on track. The Jags will play Buffalo, Houston and Indianapolis over the next three games.